To promote digital art appreciation, the bank is also turning the exterior wall of
HSBC Main Building into Hong Kong’s largest outdoor NFT gallery, exhibiting
a collection of 11 exclusive NFT art pieces featured in the K11 MUSEA show.
Under the campaign, HSBC will send 1,000 customer gifts in the form of ecofriendly, non-tradable NFTs. Issued by a third party Articoin and Noiz digital platform, these NFTs
will be the first-ever digital collectibles from a retail bank in Hong Kong, and are
minted on a blockchain that purchases carbon credits for supporting the
development of clean energy. This blockchain also consumes 2,600 times less
energy than other conventional platforms.